In this podcast, Rick and Kaleem sit down with Kara Redman, CEO of Backroom, an award-winning brand strategy agency that designs experience-first identity systems, messaging frameworks, and activation plans for bold companies that change how people think and interact.
Kara shares her experience with remote work, which led her to start her own business where everyone can work remotely, as long as they get their work done. She emphasizes the importance of listening to employees needs and building something for them, instead of copying what others are doing.
She believes that having performance metrics and being able to adapt to changing circumstances can be more beneficial to businesses than relying on the traditional nine-to-five workday. Kara also discusses the sociological impact of the nine-to-five workday, noting that if more people worked remotely, there would be fewer cars on the road, reducing traffic and accidents.
Interesting to note that more organizations are adopting a brand-led approach rather than focusing solely on immediate bottom-line metrics such as impressions and click-through rates. Perception and sentiment are becoming more important to businesses as they want to know how their customers perceive them. Kara believes that this shift in focus reflects a more holistic approach to marketing.
We thoroughly enjoyed our conversation, and think you will too!
You can connect with Kara and her company at: