Navigating Personal Branding in Remote Work with Darcy Marie Mayfield - ep. 061

Darcy Marie Mayfield, Rick Haney and Kaleem Clarkson
RemotelyOne Episode Image
39 minutes

If you're a leader or manager struggling to grasp the concept of the employee experience, you're not alone! In this illuminating interview, Darcy Marie Mayfield, a seasoned expert in remote work and experience design, sheds light on the value and challenges of crafting a remote work experience that engages employees and cultivates a thriving company culture.

Darcy's rich background as a true digital nomad provides a unique backdrop to her expertise. She draws attention to the significance of embracing remote work as a lifestyle choice and delves into the evolution of remote work into a credible long-term option, challenging traditional notions of work and office culture.

As the founder and lead consultant at Shift with Darcy Marie, she is on a mission to elevate remote work experiences. Drawing from her experiences at prominent companies like Airbnb and TaxJar, where she recognized the need for intentional design in shaping a remote work culture, Darcy's roles as the director of remote employee experience and remote work designer further emphasized the necessity of addressing the fears and uncertainties that employees often encounter in remote environments. Her approach involves curating experiences across the entire employee life cycle, encompassing attraction, onboarding, retention, and recognition. This holistic approach ensures that the company's values and culture are not just communicated but deeply felt by remote employees.

The conversation also dives into the challenges faced by managers who resist the remote work shift. Darcy identifies this resistance as stemming from a fear of change, attachment to the office identity, and a reluctance to confront operational inefficiencies that remote work unveils. She emphasizes that a successful transition to remote work requires a fundamental willingness to embrace change and redesign the way work is approached.

Expanding the discussion, Darcy predicts the emergence of remote-first startups, particularly among small to medium-sized companies. These forward-thinking entities will embrace remote work from inception, fostering a remote-first mindset that reshapes the landscape of work culture in the business world.

Darcy's insights offer a comprehensive perspective on remote work and its profound impact on the employee experience. By highlighting the significance of intentionality, cultivating culture, and the rise of remote-first startups, Darcy provides invaluable guidance to leaders and managers navigating the evolving terrain of work in an increasingly remote world.

Don't miss this educational and relatable debate! Connect with Darcy through LinkedIn and her website, and join her upcoming newsletter, "Work Doesn't Have To Suck So."

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